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Aviation Consulting Services by Astute Aviation

fine-tuning strategy by learning from DISRUPTIONS

Middle-aged woman with glasses and light brown hair outdoors.

Welcome to Astute Aviation, founded to help airlines develop effective airline strategies that address challenges associated with business dynamics and operational disruptions.  


We assist airlines in creating adaptive strategies by making systemic flaws easy to identify and act upon coherently from the early stages. In parallel, we help spot new opportunities for improvement that enhance the overall passenger experience.  


Our approach engages people from across the organization, encouraging them to learn and collectively contribute to resolving ongoing systemic issues, ultimately improving the passenger experience. This fosters a culture of connectedness, builds trust, and instills values that strengthen over time.  


Jasenka Rapajic, Founder

THE WAY FORWARD

Diagram showing airline design, challenges, and necessary focus areas.

WHAT WE DO


We offer a practical, holistic approach to decision making that supports the creation of effective adaptive strategies for airlines, leading to better service at lower costs. Our unique disruption-centric perspective on organisational performance is designed for airlines of any size and business model, ensuring that their airline strategy is robust against operational disruptions.


WHO WE WORK WITH


We collaborate with senior leaders and strategists within airlines—individuals who need insights into what’s happening across their organisation, what doesn’t work, what causes problems for passengers and the business, and what actions to take in response.


HOW WE DO THIS


Our approach focuses on uncovering, analysing, and quantifying the true impact of operational disruptions as they ripple across the company and its surrounding ecosystem, including passengers, service providers, partners, and competitors.


We begin by examining operational data, tracing originating events through various methods to reveal their true impact and root causes.


This process uncovers insights that are often not visible in standard reports, providing a unique perspective on core aspects of the airline's operations.


By adopting this focused, holistic perspective, we reveal the true causes and consequences of disruptions, inspiring coherent strategic and planning actions that improve operational resilience and reduce financial and commercial impacts.


The challenge in managing cost and quality related to disruptions arises from the fact that over half of an airline’s cost base and passenger relationship quality often involves external service suppliers. Airlines frequently lack insight into their true performance and costs when making operational and strategic decisions.


Industry estimates suggest that disruption-related costs can vary between 3-30 percent of overall costs, with major hub airlines facing the highest percentages. Therefore, achieving a modest reduction in the indirect costs associated with operational disruptions can lead to a significant return on investment in airline services.


OUR OUTPUTS TYPICALLY INCLUDE:


- Clear identification of undiagnosed pain points and their true root causes

- Insight into what aspects you should focus on moving forward

- A clear pathway to cost savings and notably improved passenger experience, enhancing your position among competitors

- Greater clarity about the role of technology in supporting this process

If you want to know more about how our airline strategy can enhance your organisation, especially in mitigating operational disruptions and improving the passenger experience, we would like to hear from you and discuss how we can assist.


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